What is Nonprofit Marketing?

Marketing with goals that advance a nonprofit organization’s cause versus driving a business’s profitability. This is also referred to as ‚ cause marketing. Common goals for nonprofit marketing initiatives include raising awareness, increasing donations, and growing the number of volunteers.


A local animal shelter conducts marketing campaigns to raise awareness about pet adoption, attract volunteers for animal care, and solicit donations to support their operations. They use social media, email newsletters, and community events to engage supporters and promote their mission of rescuing and rehoming animals in need.

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