What is Narrowcasting?
Narrowcasting is a media message sent to a highly targeted audience. Unlike broadcasting, narrowcasting is also considered a form of niche marketing. It has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be valuable for business-to-business (B2B) marketing.
Example
A fitness brand targets yoga enthusiasts with personalized social media ads, email campaigns, and partnerships with yoga studios to promote their new yoga apparel line.