What is Google Search Console?
A Google tool that helps you optimize your website content to improve its doance and your search engine optimization (SEO) works. You can submit URLs and full sitemaps to Google Search Console to make sure your most important pages are indexed in the Google search engine. It recommends how to structure your content so it appears as results on the search engine results page (SERP). For example, recipe pages can display a photo of the dish right in the results.
Example
Let’s say you’re the owner of a small online boutique selling handmade jewelry. You want to ensure that your website is performing well in Google Search results and attracting organic traffic from potential customers. To achieve this, you set up a Google Search Console account for your website.
Once your website is verified in Google Search Console, you can access a range of features and reports to monitor its performance. For example:
- Performance Report: You can view data on your website’s search performance, including the number of clicks, impressions, click-through rates (CTRs), and average position in Google Search results. This helps you understand which keywords are driving traffic to your site and identify opportunities for improvement.
- Coverage Report: You can check for any issues that may be preventing Google from crawling or indexing your website properly, such as crawl errors, indexing issues, or sitemap problems. By resolving these issues, you can ensure that your website is fully accessible and visible to users in Google Search results.
- URL Inspection Tool: This tool allows you to inspect individual URLs on your website and see how Google has indexed them. You can also request indexing for new or updated pages to ensure they appear in search results as quickly as possible.
- Mobile Usability Report: You can check whether your website is mobile-friendly and identify any issues that may affect the user experience on mobile devices. With mobile search traffic on the rise, ensuring a seamless mobile experience is essential for attracting and retaining visitors.
By regularly monitoring your website’s performance and addressing any issues identified in Google Search Console, you can improve your site’s visibility in Google Search results, attract more organic traffic, and ultimately drive more sales and conversions for your online boutique.