What is Google My Business?
This is a free service that lets you provide more detail about your business when it appears in a search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they arrive for the first time. A word of warning: Users can suggest edits to your profile, so check it regularly for accuracy.
Example
Let’s consider a local coffee shop called “Sunny Brew” located in Los Angeles. The owner of Sunny Brew wants to increase the shop’s visibility online and attract more customers to the store. They create a Google My Business account and complete their business profile by providing accurate and up-to-date information, including:
- Business Name: Sunny Brew Coffee
- Address: 123 Main Street, Los Angeles, CA 90001
- Phone Number: (555) 123-4567
- Business Hours: Monday-Saturday: 7:00 AM – 7:00 PM, Sunday: 8:00 AM – 6:00 PM
- Website URL: www.sunnybrewcoffee.com
- Categories: Coffee Shop, Café, Breakfast Restaurant
Once the business profile is set up and verified by Google, Sunny Brew Coffee appears in Google Search results and Google Maps when users search for keywords related to coffee shops or cafes in the Los Angeles area. Users can see essential information about Sunny Brew, such as its location on a map, business hours, and customer reviews.
Additionally, Sunny Brew can use their GMB account to post updates, photos, and special offers to engage with customers and attract more foot traffic to the coffee shop. They can also respond to customer reviews, address any concerns or feedback, and build trust and credibility with potential customers.
By leveraging Google My Business, Sunny Brew Coffee can enhance its online visibility, connect with local customers, and drive more traffic to the store, ultimately boosting sales and revenue.