What are Google Ads?
Google Ads is the software platform Google uses to power its ad network. Advertisers choose which keywords are most relevant to their products and how much they want to pay for their campaigns. When someone searches for one of these keywords, the ads appear at the top of the Google search engine results page (SERP) or on third-party websites and apps. Advertisers are billed on a pay-per-click (PPC) model, which means you are only charged if someone actually clicks on your ad.
Example
Let’s say a small bakery in New York City wants to increase its online visibility and attract more customers to its website. The bakery decides to use Google Ads to promote its custom cakes for special occasions.
To create a Google Ads campaign, the bakery sets up ad groups targeting keywords related to custom cakes, such as “birthday cakes NYC” and “wedding cakes New York.” It creates compelling text ads highlighting its unique cake designs, competitive pricing, and quick delivery service.
When users in New York City search for terms related to custom cakes on Google, they may see the bakery’s ads displayed at the top of the search results page. Additionally, the bakery’s ads may appear on websites within the Google Display Network and before or during YouTube videos relevant to cake decorating or special occasions.
By using Google Ads, the bakery can effectively reach its target audience, drive traffic to its website, and generate more sales for its custom cakes.