What is a Facebook Business Page?

Your business home on Facebook. At a minimum, it includes a name, description, profile, cover photo, and a call to action (CTA) such as ‚Äúvisit our website or ‚ give us a call. These pages can include images, videos, and text about your brand and products. They can also be promoted like ads to help you find new followers. Business hours, location details, and shopping widgets can be added to your Facebook business page to encourage followers to take specific actions.


Here’s an example of a Facebook Business Page:

Imagine you own a local bakery called “Sweet Delights Bakery,” you want to create a Facebook presence to connect with your customers and promote your products. Here’s how you would set up your Facebook Business Page:

  1. Page Creation: You start by creating a Facebook Business Page for Sweet Delights Bakery. You provide essential information such as the name of your bakery, location, contact details, business hours, and a brief description of your products and services.
  2. Profile and Cover Photo: You upload a profile picture for your page, such as your bakery’s logo or storefront photo. You also add a cover photo representing your brand and showcasing your products, such as a display of delicious pastries or a decorated cake.
  3. About Section: You fill out the “About” section of your page with more detailed information about your bakery, including your story, mission, specialties, and any additional services you offer, such as custom cake orders or catering.
  4. Content Creation: You post content to your Facebook Business Page, including photos of your baked goods, announcements of special promotions or events, behind-the-scenes glimpses of your bakery, customer testimonials, and helpful baking tips or recipes.
  5. Engagement and Interaction: You engage with your audience by responding to your page’s comments, messages, and reviews. You encourage customers to leave reviews, ask questions, and share their experiences with your bakery.
  6. Promotion and Advertising: You use your Facebook Business Page to promote your products and services through organic posts and paid advertising campaigns. You create targeted ads based on demographics, interests, and behaviors to reach specific audiences.

By creating and maintaining a Facebook Business Page, Sweet Delights Bakery can effectively engage with its customers, build brand awareness, drive traffic to its bakery, and ultimately, grow its business. The page is a valuable marketing tool for connecting with existing customers and attracting new ones in the local community.

Go back to the Marketing Glossary >>