What are Display Ads?

A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text. Some display ads educate about the product, while others are designed to entertain and engage through simple games or puzzles. Banner ads are a common form of display ads.


An example of a display ad is a banner ad that appears at the top or side of a website while a user is browsing. The banner might feature an image or graphic related to the advertised product or service, along with a headline, call-to-action button, and possibly additional text or information.

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