What is a Customer Journey?

Think of a customer journey as a detailed map showing the customer’s entire experience with your business. It lets you see every interaction with your company before and after they engage. By first understanding the customer journey, it will be easier to define your goals and use our automation tool to create the overall marketing experience you want to provide.


In a B2B scenario, a customer journey could resemble a company’s search for a new supplier. It begins with identifying a need for a specific product or service, followed by researching potential suppliers, comparing offerings, negotiating terms, making a selection, and finally, establishing a long-term partnership for ongoing supply needs.

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