What is a B2B (Business-to-Business)?

An adjective used to describe companies that sell to other businesses Business-to-business (B2B) refers to commerce conducted between businesses, as opposed to transactions between a company and individual consumers.


For example, if a bicycle manufacturer purchases a truckload of bicycle tires or a coffee manufacturer buys a massive industrial bean grinder, it is a B2B transaction. Transactions at the wholesale level are usually business-to-business.

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