What is a Brand Manager?

A marketing professional responsible for making sure the customer’s experience with a brand is brand-worthy. That means all messaging about the brand is aligned with the brand values, personality, identity, and target audience. Typical to-dos for a brand manager include doing a competitive analysis, developing marketing strategies, overseeing the creation of advertising campaigns, and managing the advertising budget.


For example, a company launches a new line of eco-friendly household cleaning products. The brand manager for this product line would be responsible for developing a marketing strategy to position the brand as environmentally conscious and appealing to eco-conscious consumers. They would oversee the creation of marketing materials, such as packaging design and advertising campaigns, that emphasize the product’s sustainability features. Additionally, they would monitor consumer feedback and market trends to continually refine the brand’s messaging and positioning to ensure its success in the marketplace.

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