What is a Bounce Rate?

The percentage of visits to your website where only 1 page was viewed. When we say users “bounce,” we mean they viewed a page of your site or a landing page but did not engage further. They didn’t click on links or view more pages. There are many methods for making better your pages so more users stick around. An offer, call to action (CTA), ad copy, and design can all be optimized through A/B testing.


For example, if a user lands on a blog post from a search engine, reads the content, and then leaves the site without clicking on any other pages or links, that action would be considered a bounce. The bounce rate would then be calculated as the percentage of single-page sessions divided by the total number of sessions on the website during a specific period, usually expressed as a percentage. A high bounce rate may indicate that the website’s content or user experience needs improvement to better engage visitors and encourage them to explore further.

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