What is Bing Ads?

Pay-per-click (PPC) ads that run on Bing and Yahoo search engines spanning desktop and mobile devices. Bing Ads is a form of paid search similar to Google Ads, and Google campaigns can be imported easily into Bing. That means you can use both services without reinventing the campaign. Like Google Ads, Bing Ads can be targeted using customer geography and demographics, although specific capabilities vary.


For example, if a company that sells running shoes wants to advertise on Bing, they can create a Bing Ads campaign targeting keywords like “best running shoes” or “athletic footwear.” When a user searches for those terms on Bing, the company’s ads may appear alongside the search results. If the user clicks on the ad, the company pays Bing a predetermined amount for the click.

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