What is BIMI?

Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds customer trust. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being used by malicious actors to send fraudulent emails. It causes your logo to appear next to your messages in a user’s inbox so that your contacts and their email service will know these emails are really from you or your business.


For example, if a company implements BIMI for its email marketing campaigns, recipients who receive authenticated emails will see the company’s logo next to the email in their inbox. This visual cue helps confirm the email’s legitimacy and enhances brand visibility.

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