What are Backlinks?
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else. The quality and quantity of your backlinks can help you rank higher in search engines such as Google and Bing. This is because your backlinks are considered an indicator of how popular your website is with users.
Example
For example, suppose a famous food blogger links to a recipe website in one of their blog posts. In that case, it indicates to Google that the recipe website is a reliable source of culinary information. This can potentially improve the recipe website’s search engine rankings, leading to more visibility and traffic.