What is Anchor Text?

The wording of a link on a website, in an email, or within another digital asset. Anchor text is an important part of the user experience. You want your users to be clear on where your links are going and be satisfied that the destination is what they expected. Search engines also take your anchor text into account when they rank your site pages for relevance. This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate its application across different industries and scenarios.


For example, if a person managing SEO for a clothing brand wants to rank for outdoor clothing. He would get as many links as possible from related sites with high authority, with the keyword-rich anchor text of outdoor clothing – and boom, you would get first-page rankings.

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