What is Affiliate Marketing?

Marketing based on a relationship between an online advertiser and website publishers where the advertiser pays for leads or revenue from the publishers’ sites. It’s a form of value sharing or commission sharing. Partnering with affiliates extends your advertising reach and increases your relevance with target audiences for a limited investment. This is a critical aspect of the digital ecosystem.


For example, for each sale, the company provides a specific percentage of commission. A lot of companies offer a scaled commission structure, starting from 20% to a maximum of 30% on a recurring basis for as long as a paying customer is retained.

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