What is an Advertorial?

If you think of a traditional printed magazine or newspaper, the line between ads and editorial articles is distinct and often literal. An advertorial brings the 2 formats together to educate readers about a product through an editorial-esque storytelling experience. They become a popular online advertising tactic typically labeled “sponsored” or “paid” to not mislead users about the source of the information. This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate its application across different industries and scenarios.


For example, in a business magazine, an advertorial might resemble a regular article discussing the challenges of a particular industry. Still, it subtly promotes a specific company’s solution as the ideal answer to those challenges. It blends advertising with editorial content to engage and inform readers while promoting a brand or product.

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