Ad Copy

Ad Copy refers to the text used in advertising content to catch the target audience’s attention and persuade them to take a specific action, such as making a purchase or clicking on a link. Effective ad copy is concise, compelling, and tailored to the interests and needs of its audience.


For example, an ad copy for a new book release might highlight a gripping excerpt from the book or testimonials from well-known authors to entice readers to purchase.

Go back to the Marketing Glossary >>