Abandoned Cart

An Abandoned Cart occurs when customers add items to their online shopping cart but exit the website without completing the purchase. This scenario challenges e-commerce sites, representing a lost sales opportunity. Retailers often address this issue by sending follow-up emails or notifications reminding the customer of their abandoned items, sometimes offering a discount or free shipping to incentivize the completion of the purchase.


For example, a user might abandon a cart containing a pair of sneakers, only to receive an email later offering a 10% discount to finalize their purchase.

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