When it comes to cold emailing, there are a lot of different factors that can affect your click-through rate (CTR). 

From your subject line to your call-to-action (CTA), each element of your email can impact how many recipients click through to your website or landing page.

What is an Email CTR (click-through rate)? 

Essentially, your email click-through rate is the number of people who click the link in the body of the email divided by the overall recipients of the email. 

Divide the number of clicks by the number of delivered emails to find an email’s click-through rate.

For instance, if you sent 100 people an email and 20 of them clicked on a link, your CTR would be 20%.

What Are Click-through Rates in Cold Emailing?

In email marketing, click-through rates are the percentage of people who click on a link in an email. 

Email marketers use the term “click-through” to refer to the process of sending mass emails with links to their website or landing page in anticipation of recipients clicking through and converting.

According to research, a targeted cold email can receive a response rate of 15-25%, according to a study.

Therefore, cold email CTRs above 0.25% are considered good (At least 25 of every 100 recipients of your email will click on a link in it), 

But the average CTR for cold emails is much lower. 

In fact, according to HubSpot’s 2018 State of Inbound report, the average CTR for cold emails is just 0.03%.

With that in mind, here are seven techniques you can use to improve your CTR and get more people clicking through your cold emails:

1) Write a Captivating Subject Line to Get Your Email Opened.

Your subject line should be engaging to make your email stand out and be opened.

When it comes to getting recipients to open your email, the subject line is one of the most critical elements. If nobody opens your email, they’ll never have a chance to click through to your website or landing page.

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To write a compelling subject line, start by thinking about what would make you want to open an email.


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What are the chances that you’ll open an email with a subject line that’s interesting, funny, or informative? 

Or would you be more likely to delete an email with a boring, generic, or sales-y subject line?

You should A/B test your subject lines.

If you already know the subject lines that are most likely to get opened, it’s time to start testing different subject lines to see which ones perform the best. A/B testing is an excellent way to do this. 

• Send out two different versions of your email, with different subject lines, to a small group of people and see which one gets more open.
• You can also use tools like CoSchedule to score different subject lines and see which ones are most likely to get opened.

When Writing Compelling Subject Lines, Keep These Tips in Mind:

Your subject line should contain 50 characters or fewer.



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If you go over the limit, recipients may be unable to see the entire subject line in their inbox, which may cause them to ignore or delete your email.

Make it enjoyable: 

As we mentioned before, no one wants to open an email with a dull or generic subject line. 

Instead, try to make your subject line intriguing, informative, or even funny. The goal is to get recipients to want to learn more by opening your email.

Include a CTA

A call-to-action (CTA) is a powerful way to encourage recipients to open your email. 

By including a CTA in your subject line, you’re giving recipients a reason to want to read your email. 

For example, if you’re offering a free e-book, you could include a CTA like “Download our free e-book on cold emailing.“

Subject Lines Should Be More Personal

Subject lines with personalization are more likely to be opened than generic ones. 

To personalize your subject line, include the recipient’s name or company. For example, “Jason, we can help you increase your CTR” is more likely to get opened than “How to improve your CTR.”

Consider using emojis: Emojis are a fun way to make your subject line more eye-catching and engaging. Make sure you don’t overuse them, as this could come across as unprofessional.

Emails with more personalized subject lines are more likely to receive a higher click-through rate. 

Adding in the recipient’s name or company name can make a big difference. Including other personalized details (like mentioning something you have in common) can also help increase your CTR.

2) Segmentation: Sending emails only to the right people

One of the most important things you can do to improve your CTR is segment your list. 

By sending more targeted and relevant emails to smaller groups of people, you’ll be more likely to get them to click through. 

You should organize your list and send cold emails according to the segments.

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To segment lists for cold emailing, follow these tips:

• Use data from previous interactions to segment your list. Consider factors like whether someone has previously engaged with your emails, what types of content they tend to click on, etc.
• Look at other demographic information, such as job title, location, company size, etc.
• Think about what kinds of messages or offers would be most relevant to each segment.
• Test different segments and see which ones perform the best.

3) Use Preheaders to Your Advantage

Preheaders are the short summary text that appears right after your subject line in most email clients. And while they might seem like a small detail, they can actually have a significant impact on your CTR.

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That’s because preheaders give recipients a quick preview of what your email is about and can be a helpful way to entice them to click through. 

So, if you’re not already using preheaders in your cold emails, now is the time to start.

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And when it comes to crafting effective preheaders, you should keep a few things in mind. 

1. First, you should make sure your preheader text is short, sweet, and direct. You want to quickly convey what your email is about in just a few words.
2. Take advantage of the chance to be creative and original with your preheader copy. You have the chance to stand out from the rest of the emails in your recipient’s inbox and make a good first impression.
3. Don’t forget to include a CTA in your preheader text. Something as simple as “Click here to learn more” can go a long way in getting people to your website or landing page.

4) Optimize Your Emails for Mobile Devices

If you’re writing a cold email, you must keep in mind that many recipients will be reading it on their mobile devices.



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So if you want to increase your CTR, you must optimize your emails for mobile devices. Here are a few tips:

• Your subject lines must be brief and to the point.
• Use large, easy-to-click buttons for your CTA.
• Design your email responsively to look great on any screen size.
• Don’t overuse text or images.

Follow these tips to make sure your cold emails are mobile-friendly.

5) Include Attractive Clickable HTML Buttons in Your Emails

When it comes to click-through rates, every little bit counts. 

And one small change you can make that could have a big impact is using an HTML button for your call-to-action instead of an image button.


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Here’s why:

• An HTML button will blend in with the rest of your email content and won’t be easily overlooked. 
• An image button, on the other hand, stands out like a sore thumb and can be easily ignored.
• An HTML button is also much more versatile than an image button. You can change the color, size, and text of an HTML button to match your brand or the message you’re trying to communicate.
• With an image button, you’re stuck with whatever image you used originally.

You should, therefore, make the switch to HTML buttons for your CTAs. It’s a small change that could make a big difference.

6) One CTA Is Enough to Make a Cold Email Effective

When it comes to cold email best practices, your call-to-action (CTA) is one of the most important elements. 

It’s what tells the recipient what you want them to do, and it’s what drives them to your website or landing page. 

With that in mind, here are 4reasons why having just one CTA in your cold email can be more effective than having multiple:

1) It’s less confusing

Having too many CTAs in an email can be confusing for the recipient and make it difficult for them to grasp what you want them to do. 

By keeping it simple and having just one CTA, you’ll make it easier for the recipient to understand your message and take action.

2) It’s more focused

Having multiple CTAs can make your email seem scattered and unfocused. 

By having just one CTA, you’ll be able to keep your email focused on a single goal, which will make it more effective.

3) It’s more persuasive

When you have multiple CTAs in an email, it can make the recipient feel like you’re trying to sell them on too many things at once. 

Having just one CTA allows you to be more convincing and focus your sales pitch on a single product or service.

4) It’s easier to track. 

Tracking the effectiveness of a cold email campaign can be difficult if you have multiple CTAs. 

By having just one CTA, you’ll be able to track your results more effectively and see which elements of your email are working.

Placement of CTA

Make sure your CTA’s are at the top and on the left side of your template – studies have shown that people are more likely to notice and click on CTA’s that are placed in these areas. 

Additionally, make sure that your CTA is large and visible – add color and/or underlining to increase its visibility.

7) Insert Social Sharing Buttons in Your Emails

If you’re looking for how to improve your click-through rates in emails, one of the best things you can do is add social sharing buttons to your emails.


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Here are 4 reasons why social share buttons are important in emails:

1. Build Relationships: They can help build relationships with potential customers or clients. Sharing emails lets, you know that someone is interested in what you have to say and wants to promote your business to their own network.
2. Increased Visibility: They can increase the visibility of your brand. The more people who see your email, the more likely they will remember your brand and click through when they see it in their inbox again.
3. Lead Generation: This can help generate new leads. Your email could reach a whole new group of potential customers or clients if someone forwards your email to their network.
4. Brand Loyalty: You will build brand loyalty through them. Sharing your email shows that they’re loyal to your brand and are willing to promote it to their friends and family. This can help create a long-term relationship with customers or clients.

So, if you’re not already using social sharing buttons in your cold emails, be sure to start doing so today. 

Summary

To help you generate more click-through rates, here are a few key points you should consider when sending your next email campaign:

• Your email template should include social sharing icons
• Customize the subject line with the names of subscribers
• Use mobile-friendly email templates
• Try fewer call-to-actions
• Incorporate images into your emails
• Place your CTAs near the top of your template and to the left
• Include social sharing buttons

Each campaign is unique, and so are your email marketing goals. However, the next time you send out a cold email campaign, include one or two of these tips and compare them with previous ones. 

Once you find that your performance has improved, don’t stop there.

If you use even more of the tips in this post, your click-through rates will rise even higher!

Last but not least, don’t use templates. Google “cold email template,” and you will find many results. 

Despite looking through dozens, none of the templates were suitable for a personalized cold email, even if some were good for mass emails and sales.

It is reasonable to understand this since anything personalized cannot also be a template.
You could also employ the services of Lead generation agencies to help you with your click-through and response rates.
CEO Jeff Gant at Polaris Mobility discusses in this video how his company’s response rate increased from 10 to 25% immediately after working with a lead generation agency for their cold email campaigns.

Ultimately, following these tips mentioned in this article, can help improve your click-through rates and make sure that more people click through your cold emails. 

Just remember to test different techniques and see what works best for your business and audience.