Search volume is the number of times people search for a keyword each month, and zero search volume keywords are terms that keyword tools report as never searched. People do search for many of them, and they are often the easiest terms to rank for because few sites target them. This guide covers how to find zero search volume keywords, how to use them in your content, and how to measure the results.
The Benefits of Targeting Zero Search Volume Keywords
There are several advantages to targeting keywords with zero search volume. First, because fewer people use these terms, there is less competition among websites trying to rank for them. This allows you to establish yourself as an authority on a niche topic without going up against selected sites and businesses. Additionally, because there are fewer competing websites, you can focus more on creating quality content that provides value rather than quantity content just designed to capture rankings. Finally, by targeting rarer terms that fewer people know about, you could discover great new business leads or uncover hidden opportunities in your industry.
How To Identify Zero Search Volume Keywords
Before you begin targeting zero search volume keywords, it’s important that you first learn how to identify these rare terms that standard keyword research misses.
Use Tools to Identify Zero Search Volume Keywords
Various tools, such as Google Trends and Keyword Finder, allow you to enter multiple phrases and determine their search volumes over time. These tools will help you identify any unexpected trends in how people search online, giving you insights into emerging topics or niches that could otherwise go unnoticed.
Look at Historical Trends
Looking at historical trends can provide valuable information about shifts in consumer behavior over time. Tracking these changes will better understand what terms may be worth targeting and allow you to react quickly to industry changes.
Think Outside the Box
When identifying zero-search-volume keywords, think outside the box. Look beyond traditional keyword research methods and consider alternative options such as niche forums or Q&A sites for insights into new topics or customer needs.
Strategies For Using Zero Search Volume Keywords
Once you’ve identified potential zero-search-volume keywords worth targeting with your SEO strategy, you’ll need some strategies for using them well. If you’re working with a B2B SEO agency, how do you make sure these keywords drive traffic?
Prominently Feature Keywords in Content
When using zero search volume keywords, make sure they feature prominently in your content. This will ensure that users see them when they land on your page and help Google understand the topic your content relates to.
Target One Keyphrase Per Post
When creating content, ensure each post targets only one key phrase per post. This will help Google understand exactly what topic your content is about and ensure each post appears in relevant searches rather than general ones.
Include Synonyms & Related Words
Include synonyms and related words throughout your content so they appear naturally. Remember to include relevant anchor text on all links to reinforce relevance further in Google’s eyes.
Utilize Long-Tail Keywords
As search engines get smarter, they can increasingly understand the context of queries based on long-tail keywords. Try to use long-tail keywords whenever possible, as this should help you appear in more specific search results and increase visibility for your site.
Monitor Performance
Once you target zero search volume keywords, monitor your content’s performance. Use web analytics tools like Google Analytics to track impressions, clicks, and customers’ engagement with your content. This will help you identify potential opportunities or problems quickly.
Consider Localization
Lastly, consider using SEO localization to adapt your content for different language markets when targeting zero-search-volume keywords. It’s an effective way to reach the right audiences in each region and stay ahead of competitors in international markets.
Tips For Optimizing Your Content For Zero Search Volume Keywords
Optimizing content is equally important when working with zero search volume keywords as any other type of keyword phrase; however, there are some additional things worth considering, too:
Focus On Quality
When optimizing your content for zero search volume keywords, create quality content that provides value. This will help ensure a positive user experience and increase the chances of people sharing your content.
Utilize Structured Data
Structured data can help Google better understand your page’s context, especially when working with zero-search-volume keywords. Make sure you are taking advantage of schema markup, which allows you to add extra information to certain types of posts, such as recipes, reviews, and events.
Increase Internal Linking
Increasing internal linking is an effective strategy for optimizing content for any keyword, regardless of its search volume. This helps boost the visibility of your website pages in search engine results pages (SERPs) and lets crawlers know which pages are important on your site.
Optimize For Featured Snippets
Optimizing content for featured snippets can help you stand out in search engine results pages (SERPs). Use an appropriate number of subheadings and bullet points, which often increases the chances of appearing in a snippet.
Use Natural Language Processing
Natural language processing is a technology that helps machines understand human languages. It can provide deeper insights into your content’s performance when optimizing for zero-search volume keywords.
Analyzing The Results From Targeting Zero Search Volume Keywords
Just like any other aspect of SEO, analyzing results from targeting zero-search-volume keywords is an essential part of successful campaign management; tracking performances of individual posts & adjusting strategies where necessary helps identify strengths/weaknesses & use data to inform future decisions. While traditional metrics such as bounce rate/time spent on the page still apply here look deeper beyond these statistical snapshots and utilize tools such as HeatMap Technology to gain more comprehensive picture performance across entire sites instead of potentially uncovering issues missed before now!
Start With Your Customers’ Questions
Zero search volume keywords work best as a steady source of small wins. Start with the questions your customers ask in sales calls, support tickets and forums, and write one focused page for each. Check Google Search Console after a few months to see which pages bring in impressions and clicks. If you want help finding these keywords for your market, reach out to SeeResponse.