Why use event marketing
Event marketing has been used extensively by some of the biggest brands in the world, including Microsoft, Apple, and Oracle. This form of marketing is so popular among large brands because it enables them to:
Improve brand awareness
Creating a great event will help you reach more people and allow you to stay top of mind with your existing audience.
You can easily add event attendees to your database and nurture them through your sales process before converting them into customers.
Develop deeper relationships
Event marketing allows you to have real-life conversations with your prospects and develop more meaningful relationships with potential customers.
Shorten sales cycle
By reaching your prospects in-person, you’re able to influence them more effectively and significantly shorten the time it takes to convert them into customers.