A specially selected group of website publishers who partner with an advertiser to deliver leads or sales and receive a commission. This platform allows publishers like bloggers or influencers to advertise their services.
For example, a shoe company partners with a few highly influential fashion bloggers. The bloggers include ads and links promoting the company’s shoes on their sites. The shoe company pays the bloggers a commission on the sales generated. Affiliate networks offer advertisers “prepackaged” affiliate programs. This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate its application across different industries and scenarios.