Trusted by innovators and forward-thinking companies
B2B Account Based Marketing (ABM)
SeeResponse is a top B2B account based marketing agency focused on helping you adopt a strategic and targeted approach to B2B enterprise marketing. We help you choose perfect segments for your ABM programs and employ the best tactics to successfully execute on this winning strategy.
What Makes SeeResponse a Leading Account-Based Marketing Agency?
Account based marketing (ABM) or key account marketing is a form of B2B marketing strategy that focuses on identifying and targeting a specific set of accounts based on your business’s ideal customer profile (ICP) as opposed to the traditional demand waterfall marketing.
SeeResponse is a specialized account based marketing agency helping companies engage and close target accounts through sending highly personalized messages and campaigns. Our team of B2B AMB experts help you prospect the right people at your target accounts, and in the process generate higher revenue.
Elevate Your ABM Strategy with Precision & Personalization
With SeeResponse’s full-funnel ABM expertise, we help you identify, engage, and convert your most valuable accounts. Every tactic, tool, and touchpoint is built to create measurable impact across your sales and marketing ecosystem.
Account Intelligence & Targeting
We start by identifying your high-value accounts based on data signals, firmographics, and buying intent. Our targeting framework ensures your campaigns focus on companies that truly fit your Ideal Customer Profile (ICP).
Personalized Multi-Channel Outreach
Reach decision-makers where they are — through tailored messaging across email, LinkedIn, display, and direct mail. Each interaction is designed to resonate with individual stakeholders and accelerate engagement.
Sales & Marketing Alignment
We bring your sales and marketing teams together to work as one. Through shared dashboards, real-time insights, and coordinated plays, your teams pursue accounts with unified messaging and purpose.
ABM Technology Integration
Our experts integrate leading ABM tools — from HubSpot and Salesforce to Demandbase, 6sense, and LinkedIn Campaign Manager — ensuring data flows seamlessly and your campaigns operate at peak performance.
Campaign Optimization & Analytics
We continuously measure engagement, conversions, and ROI across every account. With detailed reporting, you’ll know what’s working, what’s not, and where to double down for faster growth.
Scalable ABM Growth Programs
Move beyond pilot programs. We help you scale ABM across new verticals and regions, combining automation and personalization to make growth repeatable and predictable.
How We Build and Execute a Winning ABM Strategy
SeeResponse is your expert B2B account-based marketing agency. Our tried-and-tested approach helps you identify high-value accounts, create personalized campaigns, and align marketing and sales teams for measurable impact.
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Discovery & ICP Definition
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We begin by understanding your business goals and defining your Ideal Customer Profile (ICP). This includes analyzing firmographics, technographics, and intent data to identify accounts with the highest revenue potential.
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Account Selection & Segmentation
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Next, we use data intelligence and predictive analytics to select and segment target accounts. Each segment is mapped to your buyer journey and prioritized for engagement based on fit, intent, and opportunity signals.
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Personalized Multi-Channel Campaigns
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We develop hyper-personalized messaging and outreach sequences across email, LinkedIn, display ads, and direct mail. Each touchpoint is tailored to engage decision-makers and drive meaningful interactions.
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Measurement & Optimization
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Finally, we continuously monitor performance, refine targeting, and optimize campaigns. Through CRM integrations and analytics dashboards, we track account engagement, pipeline influence, and ROI — ensuring your ABM engine never stops improving.
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Get your account-based marketing strategy off the ground
Run effective ABM campaigns to reach your target accounts depending on where they are in their lifecycle. We are a full-service B2B marketing company focused on account-based marketing. Our goal is to ensure that contacts from your key accounts make up the bulk of the contacts on your list. Let’s put disproportionate time, energy and resources into marketing and selling to the accounts and contacts that matter. Simply put, our account-based marketing (ABM) program is designed to help you align your sales & marketing efforts around your target accounts and figure out who the right target contacts are within those accounts for you to go after, and then start to engage with them.
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Tools we used
Automation software tools that we specialize on
Leverage our team of certified marketing automation experts to drive more leads to your business.
B2B ABM strategies that turn target accounts into lasting revenue
In B2B marketing, not every lead is worth chasing — but every right account is. Our account-based marketing experts help you focus your efforts where it matters most: high-value accounts ready to convert. With SeeResponse, your ABM strategy becomes data-driven, personal, and predictable.
We use advanced data intelligence, intent tracking, and firmographic filters to pinpoint the accounts that perfectly fit your Ideal Customer Profile (ICP). By aligning your marketing and sales around these accounts, every campaign starts with precision and purpose.
ABM thrives on personalization. Our team creates customized outreach through email, LinkedIn, and ads that speak directly to the decision-makers at each account. The result? Conversations that resonate and relationships that convert faster.
ABM only works when teams do. We bridge the gap between your sales and marketing functions — syncing CRM data, reporting metrics, and campaign insights to ensure both sides work in harmony toward pipeline growth and revenue.
Engage B2B Buyers with Precision Through Account-Based Marketing
Reaching enterprise buyers today requires more than broad campaigns — it takes focus, precision, and personalization. That’s where SeeResponse’s lean key account marketing approach comes in.
We help you engage high-value accounts through multi-channel campaigns built to connect with decision-makers and influencers at exactly the right moment in their buying journey.
Our ABM experts create hyper-personalized experiences across email, LinkedIn, content syndication, and ads — ensuring every touchpoint delivers relevance, consistency, and measurable ROI.
Forget juggling multiple vendors or disconnected outreach strategies.
With SeeResponse’s account-based marketing services, you get a unified, done-for-you program that includes:
- Account Strategists
- Campaign Managers
- Marketing Automation Specialists
- Content & Creative Experts
- Data & Analytics Professionals
- CRM and MarTech Integrators
Start building stronger B2B relationships today
Your high-value accounts deserve more than generic campaigns. At SeeResponse, we design data-driven ABM strategies that focus your resources on the prospects most likely to convert. From account intelligence to personalized multi-channel engagement, we help you transform how your sales and marketing teams connect with key decision-makers. Account-based marketing isn’t just outreach — it’s a partnership built on insight, timing, and precision.
Let’s start targeting smarter, not broader.
Ready to unlock the power of ABM?
SeeResponse helps you pinpoint your ideal accounts, build tailored engagement journeys, and deliver campaigns that feel 1:1 — at scale. Your search for a trusted account-based marketing agency ends here. Let’s align your sales and marketing around what truly drives revenue: relationships that last.
Get more customers with Account-Based Marketing
Work with SeeResponse to figure out accounts and contacts that could become your top paying customers. Use demographics and other indicators like revenues, employee size, segment, industry, job titles, departments, and technology usage to find your best customers. Reach thousands of prospects at scale while having the ability to track and measure not only your success with these prospects but also what’s working and what isn’t. We help you get a clear visibility into return on your marketing efforts and dollars, and you are able to build a sales pipeline that never shrinks.
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FAQs
Frequently Asked Questions
Sales and marketing. What a mouthful. Just hearing those two words can make some people’s eyes glaze over. But don’t worry, we’re here to help and answer some of the most frequently asked questions about sales and marketing. Every definition you need to know, from the basics to the more complex topics. And we won’t just give you plain definitions – we’ll also provide elaborate answers to your questions.
So whether you’re a salesperson, a marketer, or a growth expert, who is new to the game or you’re simply looking to refresh your memory, read on for everything you need to know about sales and marketing!
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What is account-based marketing or ABM?
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Account-based marketing (ABM), also referred to as key account marketing, is a strategic approach to B2B marketing based on targeting and engaging specific key accounts and contacts at those companies.
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Why should a business focus on account-based marketing (ABM)?
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At any given time, there are a ton of solid prospects out there at your top target accounts who may never have heard of your business or even visited your website. Through our ABM program, we work with you to identify and pursue your best-fit accounts and contacts.
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How does account-based marketing work?
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ABM works by identifying your ideal customer profile (ICP), selecting target accounts that match it, and building customized campaigns for each. SeeResponse helps you align messaging across email, LinkedIn, and ads — ensuring every touchpoint moves accounts closer to conversion.
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What is the difference between ABM and traditional marketing?
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Traditional marketing focuses on generating a high volume of leads. ABM flips that approach — prioritizing quality over quantity. It’s about building meaningful relationships with a smaller number of high-value accounts that have a stronger chance of turning into long-term customers.
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How much does ABM cost?
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The cost of ABM depends on the scope, tools, and channels involved. At SeeResponse, we create flexible ABM programs tailored to your goals — from pilot campaigns for startups to full-scale enterprise ABM frameworks. Every program is built to deliver measurable ROI, not just leads.
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Can ABM and inbound marketing work together?
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Absolutely. Inbound marketing attracts prospects organically, while ABM ensures you engage the most valuable ones directly. SeeResponse combines both approaches — using inbound to build awareness and ABM to close the most strategic deals faster.
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What tools or platforms are used in ABM?
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Successful ABM campaigns rely on tools like HubSpot, Demandbase, 6sense, RollWorks, and LinkedIn Campaign Manager. Our team integrates these with your CRM and marketing stack to deliver precision targeting, unified analytics, and seamless reporting.
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What results can I expect from ABM?
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With a well-executed ABM program, you can expect shorter sales cycles, higher deal sizes, and stronger alignment between marketing and sales. Most of our clients see measurable pipeline growth and improved ROI within the first 90 days of implementation.
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