What Ideal Customer Profile (ICP)?
An Ideal Customer Profile (ICP) is a detailed description of the company or individual that would benefit the most from your product or service. It helps businesses identify and target high-value prospects who are more likely to convert, retain, and bring long-term value.
Example
Imagine a B2B SaaS company offering an AI-powered sales automation tool. Their ICP might be mid-sized tech companies with 50-200 employees, generating $5M+ in annual revenue and struggling with lead qualification and manual sales processes. By defining this ICP, the company can tailor its marketing, outreach, and product messaging to attract the right audience.
Building an accurate ICP allows businesses to refine their marketing strategies, sales outreach, and product development, ensuring higher conversion rates and better customer satisfaction.