Building a business these days is somewhat synonymous with having a good website. How else will you find potential customers? The task of creating a website from scratch, though, might seem daunting to you. But, the fact is it has never been easier to build a website on your own.

With a variety of content management systems (CMS) out there, which don’t require you to hire a developer, you can get started with your business in a matter of days. In this blog, I will focus on WordPress and how you can create and host a website using this technology.

Why WordPress?

Before we get to the central part, I think it’s only fair to consider why WordPress is used instead of other CMS technologies like Drupal or Wix. In 2021, over 80% of websites will be using WordPress.

And one of the primary reasons for this is that it is easily customizable. A simple interface, a plethora of plugins and tools, and an easily navigable dashboard make WordPress the top choice for people across the globe. Furthermore, the platform lets you pay special attention to SEO with its multitude of features that focus on optimizations for better rankings.

Now that that’s settled let’s take a closer look at the steps you need to follow to create a WordPress website. 

Building a B2B Website Using WordPress

Though it may seem like a ton of work, it really isn’t that complex. Let’s quickly look at all the steps involved.

1. Choose between WordPress.org and WordPress.com

Firstly, you’ll have to decide whether you want to host your website via a third party or would like it hosted by WordPress- WordPress.org caters to the former and WordPress.com for the latter. 

With WordPress.org, you’ll be responsible for all customizations, which means you will have complete control of your website. You can choose the free WordPress and move ahead by setting up your domain name and hosting provider. However, you’ll have to pay for any plugins or tools you want to use to customize the website. 

WordPress.com, on the other hand, takes care of many tasks for you. According to the plan you choose, you’ll have some customization options. You can always upgrade your plan as and when the need arises. 

2. Think of a domain name, choose a hosting provider, and install WordPress

The second step in creating a website is setting up a domain name and hosting provider. Your domain name is essential, so you need to put some thought into it. Think of something catchy and simple, and keep it short if possible. You can always use a free business name generator. 

WordPress suggests Bluehost, which is undoubtedly a reliable option when it comes to getting started with the hosting provider. The platform also provides you with a free domain name. 

Bluehost has three plans, and you can choose the plan as per your requirements:

• Basic– $2.95/month
• Plus– $4.95/month 
• Choice Plus– $5.45/month

After choosing the plan, you must set up the domain and create your account. Once you make payments and set up your account, you can access the hosting dashboard and install WordPress. 

You’ll find ‘one-click installs’ in the ‘MOJO Marketplace’ option. Find WordPress and start the installation process. You must choose the domain name where you want to install the app and set up your username and password. The process will be somewhat similar if you decide to opt for a different hosting provider. 

Now, when the installation process ends, you can start customizing your website and adding content. 

3. Start creating your website on WordPress

You’d need to consider four key pieces here: theme, plugins, site structure, and content.

Pick a theme

WordPress offers a variety of themes, and you can see which one is most likely to appeal to your audience. The platform also allows you to try out live demos of themes, so you can play around with them for a bit and then decide which theme presents your content in the most ideal way. 

Remember that your website needs to be easily navigable, so visitors are less likely to bounce. Another thing that requires attention is how the website looks on mobile devices. Since most people leverage mobile devices for browsing, your website should be optimized for mobile. 

Lastly, check what plugins you’ll need to install and if they are compatible with the theme you want to apply. 

Add plugins

Now that you have set a theme, it’s time to add some plugins which will essentially ensure that your website is performing the way you want it to perform. Many plugins will be specific to the type of site you have created; therefore, you’ll need to figure that accordingly. 

However, some plugins serve universal purposes: 

• Yoast SEO: Eventually, you’ll want your website and the content on it to rank organically, and this is precisely what plugins like Yoast SEO will help you achieve. 
• Akismet: This is a common plugin that is used by website owners to filter out spam messages or any spam that could attack posts. 
• Jetpack: This plugin will help you out with a number of factors, including site speed, SEO, design, performance, marketing, and image serving. 

Since we are specifically talking about B2B websites, here are some plugins that you can install: 

• WPForms: You might already know that forms are an integral part of any website. They are a quick and easy way for visitors to contact you and can also be leveraged to generate leads (think of something like a blog lead gen form). WPForms allows you to easily create forms for different purposes. 
• MemberPress: If you are thinking of creating gated content like guides and courses, you need to install this plugin. 
• WP Rocket: This is a pretty popular plugin, and not in vain. We all know how important page speed is these days, especially when you think of search ranking metrics. WP Rocket is therefore necessary to optimize website speed. 
• SEMRush: As a marketer, you might have already encountered this name. SEMRush is a big deal in the industry, and the plugin can help you enhance content and PR strategy, SEO, paid traffic strategies, and social media strategy. 

Plan your site’s structure.

When you are done picking a theme and adding plugins, you can start adding content. But before you decide to continue, you need to ensure that your site is structured optimally. 

This will include structuring the primary navigation menu in the header, navigation links in the footer, categories, and tags on the blog page, and the pages you must have on your website. This area requires careful planning so I suggest you spend considerable time structuring the website correctly. 

Add content

Now that you’ve completed all the key elements, you can start adding posts and creating pages. It’s no news that the content on your website eventually will help you get leads. This means you have to be creative when it comes to product page copies and blog content. 

Since yours will be a B2B website, you should ensure that product/service pages are understandable and describe the product/service properly. 

When it comes to the blog and other content resources, you cannot afford to ignore SEO best practices. Make sure to pay special attention to content quality which makes keyword research a must. Look at what your competitors are and what’s working for them. It’ll be some time before your blogs or website pages start ranking organically, but you can always leverage paid mediums for short-term results. 

Final thoughts

That’s how you create a kickass website using WordPress. And you can do all this without any help from a developer. 

I want to close by summarizing a few more things that you’ll need to consider:

• Make use of image alt text to enhance rankings and SEO
• Once you create enough resources, you can leverage the blog sidebar as a distribution channel. The same can work for any event you host. 
• Keep optimizing your website to provide the best possible user experience.
• Keep track of how your website is performing with Google Analytics.
• Use a WP backup plugin to steer clear of any issues or mishaps.