What is Off-Page Optimization?
This is the free-spirited cousin of on-page optimization. Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results. Factors like linking domains and even social media play a role in off-page optimization.
Example
A company focuses on building quality backlinks from reputable websites, engaging with its audience on social media platforms, and managing its online reputation through positive reviews and testimonials. These efforts help improve its website’s authority and visibility in search engine results.