What is Meta Description?

A brief summary of what a web page is about in the HTML code of the page. Character counts may vary by a search engine, but 160 characters with spaces is a good guideline. Search engines consider meta descriptions when ranking your page for relevance to user searches, but it is not one of the most important factors.

Example

“Discover the best tips for gardening in small spaces. Our expert guide covers everything from container gardening to vertical gardening techniques. Get started today and transform your small space into a lush garden oasis!”

In this example, the meta description provides a summary of the content available on the web page, enticing users with the promise of valuable gardening tips for small spaces. It encourages users to click through to the website by highlighting the benefits of the content and inviting them to learn more.

Go back to the Marketing Glossary >>