Contact Us

Data Security Policy

Data protection policy – Context and overview

Key details

  • Policy prepared by: SeeResponse Technologies Pvt. Ltd.
  • The policy became operational on May 10, 2022
  • Next review date: May 10, 2025

Introduction

SeeResponse Technologies Pvt. Ltd needs to gather and use certain information about individuals.

These can include customers, suppliers, business contacts, employees, and other people with whom the organization has a relationship or may need to contact.

This policy describes how this personal data must be collected, handled, and stored to meet the company’s data protection standards — and to comply with the law.

Why this policy exists

This data protection policy ensures SeeResponse Technologies Pvt. Ltd.:

  • Complies with data protection law and follows good practice
  • Protects the rights of staff, customers, and partners
  • Is open about how it stores and processes individuals’ data
  • Protects itself from the risks of a data breach

These rules apply regardless of whether data is stored electronically, on paper, or in other materials.

Personal information must be collected and used fairly, stored safely, and not disclosed unlawfully to comply with the law.

Eight important principles underpin our policy. These say that personal data must:

  1. Be processed fairly and lawfully
  2. Be obtained only for specific, lawful purposes
  3. Be adequate, relevant, and not excessive
  4. Be accurate and kept up to date
  5. Not be held for any longer than necessary
  6. Processed in accordance with the rights of data subjects
  7. Be protected in appropriate ways

People, risks, and responsibilities

Policy scope

This policy applies to:

  • All offices of SeeResponse Technologies Pvt. Ltd.
  • All staff and volunteers of SeeResponse Technologies Pvt. Ltd.
  • All contractors, suppliers, and other people working on behalf of SeeResponse Technologies Pvt. Ltd.
  • It applies to all data that the company holds relating to identifiable individuals. This can include:
  1. Names of individuals
  2. Postal addresses
  3. Email addresses
  4. Telephone numbers
  5. Any other information relating to individuals

Data protection risks

This policy helps to protect SeeResponse Technologies Pvt. Ltd from some genuine data security risks, including:

  • Breaches of confidentiality. For instance, information is being given out inappropriately.
  • Failing to offer choice. For instance, all individuals should be free to choose how the company uses data relating to them.
  • Reputational damage. For instance, the company could suffer if hackers successfully gained access to sensitive data.

Responsibilities

Everyone who works for or with SeeResponse Technologies Pvt. Ltd is responsible for ensuring data is collected, stored, and handled appropriately.

Each team that handles personal data must ensure that it is handled and processed according to this policy and data protection principles.

    • Keeping the board updated about data protection responsibilities, risks, and issues.
    • Reviewing all data protection procedures and related policies in line with an agreed schedule.
    • Arranging data protection training and advice for the people covered by this policy.
    • Handling data protection questions from staff and anyone else covered by this policy.
    • Dealing with requests from individuals to see the data [company name] holds about them (also called ‘subject access requests’).
    • Checking and approving any contracts or agreements with third parties that may handle the company’s sensitive data.
    • Ensuring all systems, services, and equipment used for storing data meet acceptable security standards.
    • Performing regular checks and scans to ensure security hardware and software functions correctly.
    • Evaluating any third-party services the company is considering using to store or process data. For instance, cloud computing services.

General staff guidelines

  • The only people able to access data covered by this policy should be those who need it for their work.
  • Data should not be shared informally. When access to confidential information is required, employees can request it from their line managers.
  • SeeResponse Technologies Pvt. Ltd will provide training to all employees to help them understand their responsibilities when handling data.
  • Employees should keep all data secure by taking sensible precautions and following the guidelines below.
  • In particular, strong passwords must be used, and they should never be shared.
  • Personal data should not be disclosed to unauthorized people, either within the company or externally.
  • Data should be regularly reviewed and updated if it is found to be out of date. If no longer required, it should be deleted and disposed of.
  • Employees should request help from their line manager or the data protection officer if they are unsure about any aspect of data protection.

Data storage

These rules describe how and where data should be safely stored.

When data is stored on paper, it should be kept secure where unauthorized people cannot see it.

These guidelines also apply to data that is usually stored electronically but has been printed out for some reason:

  • When not required, the paper or files should be kept in a locked drawer or filing cabinet.
  • Employees should make sure paper and printouts are not left where unauthorized people could see them, like on a printer.
  • Data printouts should be shredded and disposed of securely when no longer required.

When data is stored electronically, it must be protected from unauthorized access, accidental deletion, and malicious hacking attempts:

  • Data should be protected by strong passwords that are changed regularly and never shared between employees.
  • If data is stored on removable media (like a CD or DVD), these should be kept locked away securely when not being used.
  • Data should only be stored on designated drives and servers, and should only be uploaded to approved cloud computing services.
  • Servers containing personal data should be sited in a secure location, away from general office space.
  • Data should be backed up frequently. Those backups should be tested regularly, in line with the company’s standard backup procedures.
  • Data should never be saved directly to laptops or other mobile devices like tablets or smartphones.
  • All servers and computers containing data should be protected by approved security software and a firewall.

Data use

Personal data is of no value to SeeResponse Technologies Pvt. Ltd unless the business can make use of it. However, it is when personal data is accessed and used that it can be at the greatest risk of loss, corruption, or theft:

  • When working with personal data, employees should ensure the screens of their computers are always locked when left unattended.
  • Personal data should not be shared informally. In particular, it should never be sent by email, as this form of communication is not secure.
  • Employees should not save copies of personal data to their own computers. Always access and update the central copy of any data.

Data accuracy

The law requires SeeResponse Technologies Pvt. Ltd to take reasonable steps to ensure data is kept accurate and up to date.

The more important it is that the personal data is accurate, the greater the effort SeeResponse Technologies Pvt. Ltd should put into ensuring its accuracy.

It is the responsibility of all employees who work with data to take reasonable steps to ensure it is kept as accurate and up to date as possible.

  • Data will be held in as few places as necessary. Staff should not create any unnecessary additional data sets.
  • Staff should take every opportunity to ensure data is updated, for instance, by confirming a customer’s details when they call.
  • SeeResponse Technologies Pvt. Ltd will make it easy for data subjects to update the information SeeResponse Technologies Pvt. Ltd holds about them. For instance, via the company website.
  • Data should be updated as inaccuracies are discovered. For instance, if a customer can no longer be reached on their stored telephone number, it should be removed from the database.
  • It is the marketing manager’s responsibility to ensure marketing databases are checked against industry suppression files every six months.

Subject access requests

All individuals are the subject of personal data held by SeeResponse Technologies Pvt. Ltd is entitled to:

  • Ask what information the company holds about them and why.
  • Ask how to gain access to it.
  • Be informed on how to keep it up to date.
  • Be informed how the company is meeting its data protection obligations.

If an individual contacts the company requesting this information, this is called a subject access request.

The data controller will always verify the identity of anyone making a subject access request before handing over any information.

Providing information

SeeResponse Technologies Pvt. Ltd aims to ensure that individuals are aware that their data is being processed and that they understand.

To these ends, the company has a privacy statement setting out how the company uses data relating to individuals.

FAQs

Frequently Asked Questions

Sales and marketing. What a mouthful. Just hearing those two words can make some people’s eyes glaze over. But don’t worry, we’re here to help and answer some of the most frequently asked questions about sales and marketing. Every definition you need to know, from the basics to the more complex topics. And we won’t just give you plain definitions – we’ll also provide elaborate answers to your questions.

So whether you’re a salesperson, a marketer, or a growth expert, who is new to the game or you’re simply looking to refresh your memory, read on for everything you need to know about sales and marketing!

Let’s Discuss
  • What does a B2B marketing agency do? icon

    • A B2B marketing agency helps businesses sell products or services to other companies. At SeeResponse, we build data-driven marketing strategies that include lead generation, email campaigns, content marketing, and SEO to help you attract, engage, and convert qualified business buyers.

  • Why hire a B2B marketing agency? icon

    • Hiring a B2B marketing agency gives your business access to specialized expertise, proven strategies, and the latest marketing technologies without the overhead of building an in-house team. Agencies like SeeResponse know how to shorten sales cycles, scale demand generation, and improve ROI across digital channels.

  • How much does a B2B marketing agency cost? icon

    • B2B marketing agency pricing varies based on scope, services, and goals. Most agencies charge between $3,000 and $15,000 per month depending on campaign complexity. At SeeResponse, we tailor pricing to match your business stage, objectives, and growth plan—ensuring transparency and measurable results.

  • How do I choose the right B2B marketing agency? icon

    • Look for an agency with a proven track record in your industry, clear communication, and transparent reporting. Ask about their approach to demand generation, marketing automation, and ROI tracking. A good agency should feel like an extension of your internal team—focused on growth, not just deliverables.

  • What services do B2B marketing agencies offer? icon

    • Typical B2B marketing agency services include:
      Demand generation & lead nurturing

      • Email marketing automation
      • Content strategy & SEO
      • Branding & messaging
      • Paid campaigns (Google, LinkedIn)

      SeeResponse offers all of these as part of an integrated growth marketing strategy.

  • What’s the difference between B2B and B2C marketing agencies? icon

    • B2B agencies focus on marketing strategies for businesses that sell to other companies, while B2C agencies target individual consumers. The B2B sales cycle is longer and relies heavily on relationship-building, account-based targeting, and thought leadership—core strengths of SeeResponse.

  • How can a B2B marketing agency help my business grow? icon

    • A B2B agency drives growth by identifying the right markets, improving lead quality, and creating campaigns that move prospects from awareness to purchase. At SeeResponse, we combine data insights, automation, and creative storytelling to generate pipeline and accelerate revenue.

  • What makes a good B2B marketing agency? icon

    • A great agency balances strategy, creativity, and execution. It understands your industry, communicates clearly, and ties every effort to measurable business outcomes. SeeResponse’s team blends marketing experience with tech expertise to deliver consistent, ROI-focused results.

  • How do I choose the right marketing agency? icon

    • Choosing the right marketing agency starts with defining your goals. Look for one with proven B2B experience, measurable results, and transparent communication. Ask about strategy, reporting cadence, and past client outcomes. At SeeResponse, we focus on performance-driven marketing and long-term growth partnerships.

  • What makes a good marketing agency? icon

    • A great marketing agency understands your business model, aligns with your sales process, and provides both strategy and execution. The best ones use data, not guesswork, to make decisions. SeeResponse combines analytics with creative execution to deliver campaigns that actually move revenue.

  • Why should I hire a marketing agency instead of doing it in-house? icon

    • Hiring a marketing agency gives you access to specialized expertise, the latest tools, and a broader strategic perspective. It’s often more cost-effective than hiring full-time staff. SeeResponse acts as an extension of your team—offering scalable marketing resources without the overhead.

  • What questions should I ask before hiring a marketing agency? icon

    • Before hiring, ask:

      • What industries do you specialize in?
      • How do you measure campaign success?
      • What’s your experience with businesses like mine
      • How do you communicate results?

      SeeResponse welcomes those questions—we believe transparency and alignment come first.

  • How does SeeResponse differ from other marketing agencies? icon

    • Unlike generalist agencies, SeeResponse specializes in B2B, SaaS, and tech marketing. We go beyond creative execution to offer strategic growth consulting, automation, and lead generation systems built to scale your business.

  • What is it like working with SeeResponse? icon

    • Working with SeeResponse feels like having an embedded marketing team. We handle everything from strategy and planning to execution and reporting, keeping you informed at every step while you focus on growing your business.

  • How does SeeResponse measure success? icon

    • We measure success by metrics that impact your bottom line—pipeline growth, conversion rates, and customer acquisition cost (CAC). Every campaign is tracked, reported, and optimized for measurable ROI.

  • What services does a marketing agency provide? icon

    • A full-service marketing agency typically offers strategy, branding, SEO, content marketing, email marketing, paid advertising, and analytics. At SeeResponse, we provide an integrated suite of B2B marketing services designed to attract, engage, and convert high-quality leads.

  • What are the main types of marketing services? icon

    • Marketing services generally fall into six core categories:

      • Strategy & Consulting
      • Branding & Design
      • Content & SEO
      • Email & Automation
      • Paid Media (PPC & Social Ads)
      • Analytics & Optimization

      SeeResponse combines these to create unified growth systems for B2B clients.

  • What is a full-service marketing agency? icon

    • A full-service marketing agency manages all aspects of your marketing, from strategy to execution. That includes brand messaging, campaigns, automation, and performance tracking. SeeResponse operates as your outsourced marketing department, delivering everything under one roof.

  • What are B2B marketing services? icon

    • B2B marketing services help businesses sell to other companies through targeted lead generation, content marketing, and demand generation programs. SeeResponse specializes in B2B strategies that shorten sales cycles and improve marketing ROI.

  • How do I know which marketing services my business needs? icon

    • Start with your goals. If you want brand awareness, focus on content and SEO. For lead generation, prioritize email and paid campaigns. SeeResponse evaluates your funnel, audience, and budget to build a tailored marketing plan.

  • What is the difference between digital and traditional marketing services? icon

    • Digital marketing uses online channels such as email, search, and social media, while traditional marketing includes print, radio, and direct mail. For most B2B companies, digital marketing delivers faster results and better data insights.

  • Why should I choose a full-service B2B agency like SeeResponse? icon

    • Partnering with a full-service agency ensures consistency across channels, seamless strategy execution, and clear performance tracking. SeeResponse’s integrated approach aligns every marketing touchpoint with your sales goals.

  • What is an industry specialized marketing agency? icon

    • An industry specialized marketing agency focuses on creating strategies tailored to specific verticals—such as SaaS, technology, healthcare, or manufacturing. At SeeResponse, we customize marketing approaches based on the audience behavior, sales cycle, and regulations of each industry.

  • Why is industry-specific marketing important? icon

    • Industry-specific marketing helps your brand connect with the right audience through relevant messaging, channels, and offers. It ensures every marketing dollar targets decision-makers who matter most in your industry.

  • How does SeeResponse adapt marketing strategies for different industries? icon

    • We start by analyzing industry benchmarks, buyer journeys, and pain points. Then we create tailored campaigns using the right mix of content, SEO, email, and paid media. Whether you’re in SaaS, manufacturing, or professional services, our playbooks are built for your market.

  • Which industries does SeeResponse serve? icon

    • SeeResponse partners with B2B companies across sectors like technology, SaaS, startups, manufacturing, and professional services. Our strategies are adaptable to any B2B vertical with complex buying cycles.

  • What are the benefits of hiring an industry specialized marketing agency? icon

    • You get a faster time to results, more qualified leads, and campaigns that resonate with your target audience. Working with a specialized agency like SeeResponse means less trial and error and more strategic execution from day one.

  • What’s the difference between a generalist and a vertical marketing agency? icon

    • A generalist agency serves multiple industries using broad strategies, while a vertical (industry-focused) agency builds expertise and frameworks unique to each market. SeeResponse leverages deep domain knowledge to create more efficient and higher-converting campaigns.

  • How do I know if I need an industry specialized agency? icon

    • If your current marketing efforts feel too generic, or if your sales cycle is complex and technical, you’ll benefit from an industry-focused agency. SeeResponse bridges the gap between marketing and subject-matter expertise.

Featured On