Trusted by innovators and forward-thinking companies
Search Engine Marketing
Drive predictable pipeline growth with a B2B PPC agency that builds, optimizes, and scales paid search campaigns engineered for conversions. SeeResponse puts your brand in front of buyers exactly when they’re searching for solutions like yours.
We Help B2B Companies Turn Paid Search Into a Revenue Engine
B2B buyers have complex journeys, long sales cycles, and specific intent signals. Your PPC strategy must do more than capture clicks — it must capture qualified demand. SeeResponse helps SaaS, enterprise technology, staffing firms, professional services, and industrial B2B teams generate high-quality leads, reduce wasted spend, and build a scalable paid search strategy.
B2B PPC & SEM Services
Our B2B PPC and SEM services are built to help companies attract high-intent buyers, improve cost efficiency, and generate stronger pipeline outcomes. We combine data, messaging strategy, and continuous optimization to ensure your paid search campaigns connect with the right decision-makers at the right time.
B2B PPC Management
Our PPC management services focus on driving qualified opportunities, not empty traffic. We build high-intent keyword strategies, structure campaigns for relevance and ROI, and continuously refine bids, ad copy, and landing pages. Whether targeting enterprise buyers, technical teams, or niche B2B verticals, we ensure every click has the potential to convert into pipeline.
B2B SEM & Paid Search Strategy
SEM is more than ads — it’s a visibility engine. We manage Google Ads, Bing Ads, retargeting, competitor campaigns, and branded protection campaigns to help you capture demand across every stage of the funnel. From audience segmentation to bidding automation to precise targeting, our SEM programs are engineered for predictable growth.
Landing Page Optimization (CRO)
Your paid campaigns are only as strong as your landing experience. We design and optimize conversion-focused landing pages that reduce friction, improve lead quality, and lower cost per acquisition. With rapid A/B testing, heatmap insights, and message alignment, we maximize performance of every paid click.
Analytics, Reporting & Attribution
B2B PPC requires clarity. We set up advanced tracking, custom dashboards, multi-touch attribution, and funnel insights to show exactly what’s working. From keyword performance to cost per SQL, we surface the metrics that matter — and use them to optimize your paid search engine.
Our Proven B2B PPC Process
Our PPC process is built to remove guesswork, maximize efficiency, and increase revenue impact.
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Step 1: Audit, Research & ICP Alignment
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We analyze your historical performance, competitor landscape, ICP behavior, and search intent to build your strategy.
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Step 2: Messaging & Offer Positioning
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We craft compelling value propositions, ad angles, and keyword groupings tailored to decision-makers.
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Step 3: Campaign Buildout & Tracking Setup
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We structure your campaigns for maximum relevance, implement tracking, and build conversion-ready landing pages.
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Step 4: Campaign Launch & Optimization
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Once launched, we monitor performance daily, refining bids, audiences, ad copy, and page variations.
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Step 5: Lead Nurture & Funnel Optimization
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We improve mid- and bottom-funnel progression, ensuring your paid leads turn into actual sales opportunities.
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Step 6: Performance Reporting & Scale Strategy
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Clear insights, monthly reviews, and strategic scaling help expand your reach and improve cost efficiency.
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A PPC Agency Built for Complex B2B Buying Cycles
Generic PPC tactics don’t work in B2B. You need messaging aligned to technical buyers, campaign structure that filters out low-intent traffic, and optimization tuned for conversions — not vanity metrics. SeeResponse builds B2B PPC campaigns rooted in audience intelligence, funnel strategy, A/B testing, and consistent iteration. We write ads that speak to decision-makers, optimize landing pages that convert, and deliver insights that drive meaningful revenue outcomes.
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Tools we used
Automation software tools that we specialize on
Leverage our team of certified marketing automation experts to drive more leads to your business.
A Smarter Way to Run PPC for B2B Companies
B2B paid search isn’t about driving more clicks — it’s about driving the right clicks from buyers who are actively evaluating solutions like yours. Our approach blends data, intent signals, and message alignment to help your brand attract higher-quality traffic, improve conversion efficiency, and scale pipeline with confidence.
High-quality leads come from strategic targeting, precise keyword selection, and ad messaging that speaks to real business pain points. We filter out unqualified traffic, eliminate wasted spend, and focus your budget on high-intent search terms aligned to your ICP. The result? Your sales team receives leads that are more educated, more relevant, and far more likely to convert.
Reducing CPA isn’t about cutting spend — it’s about maximizing efficiency. Through testing, optimization, negative keywords, landing page refinement, and advanced bid strategies, we make every dollar work harder for you. As performance improves, your campaigns generate more conversions at lower cost, creating a sustainable and scalable paid search foundation.
Predictable pipeline growth requires a PPC strategy built for long-term momentum. We expand winning campaigns, introduce new keyword clusters, optimize funnel progression, and develop stage-based offers that match buyer intent. With full-funnel tracking and clear revenue insights, your PPC becomes a reliable engine for consistent opportunity generation.
Build a Strong Paid Search Foundation
A profitable B2B PPC program starts long before the first ad goes live. Your structure, targeting, messaging, and landing experience must all work together to create a smooth, high-intent buyer journey. When your foundation is weak, clicks get wasted. When your foundation is strong, every dollar produces measurable results. We help you build a PPC foundation that reduces friction, increases relevance, and improves conversion rates across the entire funnel. From campaign architecture and audience segmentation to messaging alignment and tracking accuracy, we make sure your buyers get a seamless experience — and your team gets cleaner, more qualified leads.
Your PPC Foundation Includes:
- Strategic Campaign Architecture
- Intent-Driven Keyword Clusters
- High-Conversion Landing Experiences
- Precise Message–Match Alignment
- Advanced Conversion Tracking Setup
Get a PPC System Built for B2B Growth
Your paid search strategy should be more than campaigns — it should be a high-performance engine powering your entire demand funnel. SeeResponse builds PPC programs that integrate seamlessly with your content, SEO, ABM, and revenue operations, helping you capture and convert buyers at every stage.
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Already Running PPC but Not Seeing Quality Leads?
We specialize in tightening that gap so your reps get fewer junk leads and more real opportunities. Book a call with us and we’ll walk through how to turn your existing PPC into a high-intent lead generator.
Not Sure If Your PPC Spend Is Working?
If you’re running Google Ads or Bing Ads but aren’t sure what you’re actually getting back, you’re not alone. Most B2B teams don’t have clear visibility into cost per qualified lead, cost per opportunity, or which campaigns are truly driving pipeline. Let’s review your current PPC together and show you exactly where you’re losing money — and where you can start winning.
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FAQs
Frequently Asked Questions
Sales and marketing. What a mouthful. Just hearing those two words can make some people’s eyes glaze over. But don’t worry, we’re here to help and answer some of the most frequently asked questions about sales and marketing. Every definition you need to know, from the basics to the more complex topics. And we won’t just give you plain definitions – we’ll also provide elaborate answers to your questions.
So whether you’re a salesperson, a marketer, or a growth expert, who is new to the game or you’re simply looking to refresh your memory, read on for everything you need to know about sales and marketing!
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What is SEM in B2B?
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SEM is paid search marketing that helps B2B companies appear at the top of search results when buyers are researching solutions.
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How much should B2B companies spend on PPC?
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Budgets vary, but most B2B brands see strong results starting at $5k–$20k/month depending on industry competitiveness.
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Are PPC or SEO better for B2B?
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Both matter. PPC captures immediate demand; SEO builds long-term traffic. Together they create a balanced acquisition strategy.
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How long does B2B PPC take to work?
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You typically see meaningful performance improvements within 30–90 days.
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Do you manage LinkedIn Ads and Bing Ads?
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Yes — in addition to Google Ads, we manage LinkedIn, Bing, retargeting, and account-based PPC campaigns.
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What makes SeeResponse different from other PPC agencies?
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We specialize in B2B — meaning we understand long sales cycles, complex buying committees, message alignment, and qualified intent.
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